Broadway Sales And Ticketing Firms SpotCo And Tanna Inc. Announce Partnership

Entertainment branding, marketing and advertising agency SpotCo has announced that it is partnering with analytics company Tanna Inc., to form a new offering that will concentrate exclusively on revenue-driving solutions for clients, including audience development, ticketing insights and inventory management.

Tanna Inc. -- led by Founder & President, Gregg Arst -- is an independent analytics firm that provides evidence-based ticketing oversight and strategic planning to Broadway and the performing arts.

Spotco's ticketing and sales service, headed by Andrew Lowy, welcomes this new turnkey application that will incorporate Tanna Inc's revenue-driving applications. Spotco clients will also gain additional, critical sales metrics and customized inventory approaches for their productions.

"As the media and advertising landscapes have evolved exponentially over the past two decades, so has the need for maximizing every dollar spent," explains Spotco Co-Managing Director Stephen Santore. "We're thrilled to be partnering with Tanna to expand our services and invest more resources in this area. It's our responsibility to not only create and maintain the brand of the shows we work on, but also provide business minded solutions for selling tickets."

Said Arst of the partnership, "Spotco has always been at the forefront of Broadway commerce design with a tremendous history of creating strategically inspired services for their productions. So it's particularly exciting that Tanna Inc can now share our data-driven concepts and ticket utilities with Spotco clients to enhance the connection between shows and ticket buyers. We are excited to collectively take Broadway a massive step forward."

The new service launches this summer and will include continuous communication with General Managers, Company Managers, Producers, and other professionals involved with the day-to-day ticketing. The service will be turnkey, providing real time recommendations and updates for continuous optimization of a show's ticketing strategy.