I assume that the show review from the London Times is the most important one but was curious what other media reviews are considered important in the West End.
The Times and Sunday Times (they're different newspapers) are important, but they are behind a paywall so are less influential than you might suppose. Michael Billington at the Guardian is fairly important, and people like Quentin Letts (who writes for multiple newspapers) are also well known. It's not like the US though, no review here has remotely the influence over a show that the NY Times does.
"The Times and Sunday Times (they're different newspapers) are important, but they are behind a paywall so are less influential than you might suppose. Michael Billington at the Guardian is fairly important, and people like Quentin Letts (who writes for multiple newspapers) are also well known. It's not like the US though, no review here has remotely the influence over a show that the NY Times does. "
Thanks so much for the information, I was curious and wondering what the big reviews were on the West End.