INDUSTRY: Social Insight Report - May 7th - Hamilton Becomes The First Broadway Show To Pass 1 Million Instagram Followers

With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Of note this week, Hamilton became the first Broadway show to pass 1 million followers on Instagram!

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were My Fair Lady (5.34%), Summer (5.02%), Carousel (4.87%), Mean Girls (4.67%) and Spongebob (4.30%).

The top growing current Broadway plays were The Iceman Cometh (14.15%), Three Tall Women (7.90%), Angels in America (7.60%), Cursed Child (6.22%) and Children Of A Lesser God (4.08%).

Likes

The top growing shows this week on Facebook were Cursed Child (+54,194), Hamilton (+5,061), The Phantom of the Opera (+2,642), Mean Girls (+1,487) and Aladdin (+1,400).

The shows with the least growth were Book of Mormon (-379), Wicked (-271), Chicago (+9), Saint Joan (+16) and Kinky Boots (+19).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were Hamilton (+53,805), The Phantom of the Opera (+40,032), Cursed Child (+14,402), The Lion King(+12,579) and The Band's Visit (+5,592).

The Broadway shows which are down most being talked about on Facebook were Mean Girls (-12,529), Anastasia (-3,759), Summer (-3,170), Aladdin (-1,963) and Hello, Dolly! (-1,600).

Check Ins Growth

The Broadway shows up in check ins for last week were Summer (+1,287), Mean Girls (+1,227), Hamilton (+1,061), Cursed Child (+1,050) and Wicked (+769).

The top growing shows this week on Twitter were Hamilton (+2,212), Spongebob (+1,405), Mean Girls (+956), Dear Evan Hansen (+674) and Cursed Child (+663).

The shows with the least growth were The Band's Visit (-1,283), Book of Mormon (-138), Beautiful (-4), Rocktopia (+4) and Bronx Tale (+6).

The top growing shows this week on Instagram were Hamilton (+4,312), Mean Girls (+4,056), Cursed Child (+3,485), Dear Evan Hansen (+2,530) and Spongebob (+2,167).

The shows with the least growth were Rocktopia (+8), Play That Goes Wrong (+13), Three Tall Women (+36), Escape to Margaritaville (+57) and Beautiful (+60).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - My Fair Lady

Top Play - The Iceman Cometh